Media Spotlight: Trends, Tips, and Analysis

The future of advertising is mobile. Mobile devices have changed the way we interact with brands, while also transforming how we communicate, collaborate and connect. At the end of 2023, a whopping 94% of users accessed the internet using a smartphone

Inclusive design is diversity in action. Brands that prioritise inclusive design actively represent and empower people of all backgrounds and abilities by creating content that is accessible to every member of our community. Through inclusive design, your brand will resonate with a wider audience, drive meaningful impact for a more inclusive society and create better designs for all.

Real influence comes from the genuine love of a product. Whether we are contemplating a new purchase or ordering in, we are hungry for reliable reviews. This growing demand for authenticity has paved the way for the micro-influencer, as more than ever, audiences seek trustworthy endorsements over a celebrity share.

Singapore is a multicultural global hub with a tech-savvy, well-travelled consumer base. Although this diamond-shaped island measures only 49km from east to west and 28km from north to south, its population is more than Denmark, making it a highly attractive market and a gateway to Southeast Asia. For maximum success when you’re targeting Singapore in a digital marketing strategy, prioritise mobile advertising and localise your content to reflect cultural nuances.

Each generation is defined by the era they grew up in and has its own defining moments and trends. The events and social movements that shape our formative years have a lasting impact on our attitudes, values and outlook, which leads to distinct preferences for how we see the world and consume information.